celebrating one year of the charmed root

it’s our one-year anniversary and time to celebrate! we've sent gift boxes to motivate, encourage, inspire and uplift for exactly one year today. this adventure started with brainstorm meetings at a coffee shop and the idea to offer a simple but meaningful way to gift the most important gals in your life. 

for me personally, as a working mom of two boys, i remember wanting to send my sister a surprise in the mail when she was going through a hard time as a new momma of three but i just kept running out of time to get it bought, wrapped and mailed. it was a light-bulb moment that set the charmed root into motion. 

soon, sporadic coffee meetings turned into weekly sessions in which we spent hours designing, planning, and organizing this new business. we have come a long way in such a short amount of time including a move from norman, oklahoma to austin, texas. we have met amazing local vendors and artisans along the way and are so grateful for their partnerships.

over this past year, we have hand-written your gift notes saying happy 50th birthday, get well soon, kick cancer’s butt, happy holidays or i miss you.  we are honored to play a small role in helping you celebrate your village. 

thank you for joining us on this journey.  we are so grateful to our own villages for their constant support and faith in us.  to celebrate our anniversary, use the code oneyear at checkout for 10% off your next box this month


erin, ashley & christa

erin, ashley & christa

the charmed root

The Charmed Root is a lifestyle box full of handpicked gift items that change each month. These items are meant to encourage, inspire and surprise the moms or girlfriends in your life. We will carefully curate a box of 4-5 items, blending together fashion, beauty, organization, décor, and so much more. As moms with young kiddos, we know that life is hard, challenging and rewarding all at the same time. There have been so many occasions when we wanted to celebrate a friend with a gift that would last longer than flowers or send a little bit of sunshine and encouragement to a friend who is going through a hard time so The Charmed Root was born. Our heart is to offer a fun and easy way to celebrate your village! Let The Charmed Root help you send the perfect gift just when she needs it the most...or indulge and treat yourself!