We are three mamas that recognize the many hats we wear as women—mom, friend, wife, caregiver, teacher, organizer and the list goes on. Moreover, life is hard, challenging and rewarding all at the same time…and there are many occasions that we want to lend support, encouragement, or pure gratitude to the women that make our lives great. How many times do you want to celebrate a friend with a gift that would last longer than flowers or send a little more than a card to a friend who is going through a hard time? We are believers in the importance of taking the time to do just that—and we want to make it easy and meaningful at the same time. It is with this goal in mind that The Charmed Root was born.

Meet erin

The hambys: erin, carson, cooper and jason

Erin is a wife, mom of two, and a newly-made Austinite. She knows the importance of her village and is passionate about taking the time to celebrate those that are in constant support of her. She has always had a knack for finding the perfect gifts and loves discovering good products from good people.


the vickers: matt, judson, ashley and alice

Ashley is an Arkansas-native, wife, and mama to Jud and Alice. With two young children, she knows just how crazy life can get and believes in the importance of finding time to recognize the people that keep her sane. She is a marketing gal that loves finding ways to tell the story of The Charmed Root.


the berrys: Christa, andrew AND lola

the berrys: Christa, andrew AND lola

Christa is a native Arkansan who has made Austin home for the past eight years. A talented designer and long-time friend, we are so happy to have her join The Charmed Root crew. She brings a brilliant marketing mind, public relations expertise and a unique style all her own.